Content and campaign consulting for B2B startups and growing brands.
Frank adj marked by free, forthright, and sincere expression
(it’s also my last name)
I have always wanted to use my last name for a business, and it just so happens it describes some key elements of a successful B2B content strategy today:
Free: The possibilities for B2B content and campaigns today are boundless, we can think bigger than ever
Forthright: Time is at a premium for everyone, so companies must get to the point and give their audience more of what they need.
Sincere: To be… frank… B2B buyers’ BS meters today are are on high alert so companies need to be authentic, honest, and sincere in their marketing.
How I Can Help
Content strategy and production
Build content strategies that connect the brand, company business objectives, and target audiences. This is a documented strategy with a clear editorial mission, voice/tone, distribution strategy, audience profile, competitive analysis, and story series ideas—all based on discovery, research, interviews and any other way I can get deep into the soul of your company. I then collaborate with your team to get the content production and distribution engine running.
Content audit
An objective look at your entire content library—using any performance data you have and my own experience—to identify what's good, what's great, and what's gotta go (or needs updating). This can also be applied just to individual campaigns and nurture tracks.
Campaign content strategy & management
Create a content plan for new campaigns or analyze old campaigns that may need a content refresh. I can also manage campaign development and execution and run other special creative projects.
Data narratives
When media is hard to get, building content around original data is one of the best ways to stand out. I will help analyze your survey or proprietary data and turn it into compelling content for your audience and the media.
